If consumers don’t like your product because it is difficult to use, your product may be more likely to fail. Human-centric design often takes a back seat to other priorities, such as time to market. Delivering a product quickly often interferes with a design process that checks all the boxes from consumer feedback. This flawed engineering loop makes it difficult to achieve true improvements to products. Something can easily be left out and problems can be undiscovered until it is too late to correct them. The product goes out incomplete or less than it could be—all because the tools and process make it so much harder to achieve improvements when design changes can still be made.
Now, a human-centric design tool exists that can predict human interactions and behavior with any product. SantosHuman enables your design team to address consumer product interactions and feedback long before production begins. Its flexibility allows you to avoid the pitfalls of the usual engineering design process.
Whether you’re in the business of creating golf clubs, detergent, scooters or other products, you can develop more user-friendly designs well ahead of production. Make sure the detergent bottle is easy for women to pick up. Redesign a scooter for optimized seating and control. Develop more ergonomically correct designs for just about anything.
Ensure that your consumer product will be pleasant. Do it early in the design stage with Santos technologies.
Please contact us to learn more about how SantosHuman can transform your consumer product design process into a more effective continuous improvement loop.